Radlands is a label informed by skate,music,art and other creative forces. It it began shortly after a vision quest to the Badlands, South Dakota where this country’s history and remaining primitive lifestyles intersect. It’s where the buffalo still roam. Its ‘merica baby.

Although a super saturated graphic label market already exists, Radlands comes from a much purer, primitive, idealistic place than most “street” labels. We are not a “street” label and we feel there is still much to contribute to a world filled with visual noise.

The Radlands idea is about the lifers, the ones who never quit, the rebels, the drifters. This is not elitist bullshit or the next trend; this can be for anyone, anywhere, all the time. When you buy a Radlands garment, your not just buying some disposable style you won’t be bothered to wear twice; you’re investing in the brotherhood of Rad that will grace your back for years and years to come. When the t-shirt wears down to holes and you can’t recount where those blood stains came from, you’ll still put it on for another day of abuse, another day of drifting and droning, of cruising and stoning. Like your favorite black flag tee that looks like a used cleanex cuz it’s been through the shit with you. That’s where we want to be.

Thank you for riding Radlands. Drop Out Of Life.